Corona Extra simply released a beachy commercial that includes Snoop Dogg and his Puerto Rican buddy Bad Bunny. What does Bad Bunny say in the commercial?
The latest face of Corona Extra is Bad Bunny, who appears alongside Snoop Dogg in the beer brand's latest commercial, a part of the "La Vida Más Fina" marketing campaign they introduced in August 2020.
Over the process "Shellphone," the two musical icons have a beachy, socially far away exchange. But what does Bad Bunny say in the Corona commercial?
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What does Bad Bunny say in the Corona Extra commercial?
The 30-second Corona Extra spot begins with Snoop Dogg walking alongside the ocean, enjoying a chilly beer when a seashell suddenly rings on the sand like a telephone.
"Say, baby, look, let me tell you something," Snoops says when he picks up, reprimanding the particular person on the different end of the telephone, who he thinks is his lover. "See, first thing, you can't be calling me on my shellphone."
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The person calling in truth seems to in reality be Puerto Rican singer, rapper, and songwriter Bad Bunny (real name: Benito Antonio Martínez Ocasio). "No, no baby, it's me," he says into the shell. "Bad Bunny!"
Delighted that it is his friend somewhat than his "baby," Snoop asks, "Where you at, player?" And that's when Bad Bunny corrects his pronunciation: "It's not player, it's playa."
"I'm from Long Beach, player," the "Drop It Like It's Hot" artist explains. "I know the playa!"
Relieved to be catching up together with his pal instead of nagged through his girl, Snoop asks his buddy Bad Bunny how he's residing.
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"Esta es la buena vida, baby!" Bad Bunny says chuckling, having a look out into the sea. While many viewers were not ready to catch the last strains of the commercial, the word he delivered interprets to "This is the good life, baby!"
Bad Bunny's line calls again to Corona's current advertising marketing campaign, which launched in August and has the word "La Vida Más Fina," or "The Fine Life," in English, as its tagline.
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The tagline, in turn, is a play on the Corona slogan you'll be able to recognize from each and every bottle: "La Cerveza Más Fina." The corporate is aiming to intentionally honor Corona's Mexican heritage, while also recognizing the rising inhabitants of Latinx other folks in the United States.
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Corona beer gross sales have gone up since COVID-19 started.
"I love that the campaign stays true to Corona's Hispanic roots and embraces the unapologetic way I life my life," Bad Bunny said about his function in the beer collaboration. Ann Legan, VP of Constellation, who does logo advertising for Corona, introduced the company used to be "excited to further our partnership with one of the hottest artists in music today, international superstar Bad Bunny."
"In addition to Corona and Bad Bunny's shared Latino heritage, we felt his vibrant and colorful personality are a perfect embodiment of the La Vida Más Fina lifestyle," Ann persisted.
According to many shops, the sales of Corona beer stay robust, despite the concern that its shared identify with the coronavirus pandemic would dissuade folks from purchasing the product. In reality, IRI tracked information experiences the sales of Corona actually higher via more than 20 p.c in March.
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